Make it easy
How easy is it for a donor to make a gift? Do you have multiple options — from online giving, to stock transfer, to account debit, to mailing a check? Are your phone number and mailing address easy to find on your website? What happens when someone calls to ask a question about making a donation?
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.