Attention to Detail Improves the Net (Worth)
Follow-up
I serve on several boards. Half are good about reminding me about my annual gift commitment and where I stand. Your donors have a lot on their plates; a reminder never hurts and usually helps.
We find that one of the top two reasons for bad or lapsed pledges is usually a failure on behalf of the organization to follow up. That lack of follow-up typically reflects a relationship that needs strengthening. And, given time, donors forget their commitments, lose faith in organizations and find others who show more attention.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
