Audubon Employees Donate to Own Nonprofit in Hard Times

By Ed Stoddard

"PETA has had a number of donors cancel their pledges," said spokesperson Marissa Angeletti.

Audubon's total revenue grew to $104.2 million in the financial year ending June 30, 2008, from $82.4 million the previous year. But the outlook is grim for 2009 and 2010.

"So far, '09 is pretty close to flat on direct mail donations, but is lagging behind last year in ad Audubon magazine revenues and licensing as royalties are down and at least one major licensee has actually gone out of business," said Kavits.