Augmenting Mail and Phone Programs with an Integrated Online Approach

By Jason Mitchell and Barbara Talisman

Starting here is important to the conversation about how your organization will pro-actively steward your donors. What is the process? Who is responsible for it, and how will you measure success?

During the workshop, we started with storytelling. It is a very compelling tool that can deeply and quickly connect your donors and mission. Gathering stories from donors, volunteers and program participants is fun and should be done proactively. You can do interviews and ask for testimonials. Today, video rules! It is easy to do and can be used on your nonprofit website, in e-mails, and through your social-media channels.