Augmenting Mail and Phone Programs with an Integrated Online Approach

By Jason Mitchell and Barbara Talisman

What to do next?
Take this information and do an internal dive into your data. Where is it? How can you cross-reference information between channels? What can you do to develop a profile on your donors?

For more information on creating a culture of philanthropy in your organization, download the free whitepaper "Rethinking a Culture of Philanthropy" by our colleague Gary M. Cole, executive vice president, Pursant Consulting at Pursant Ketchum.