Books: ‘Fundraising for Dummies'
The third edition of this popular how-to takes today’s tough economy into account.
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environmental%20or%20humanitarian%20disasters,%20or%20otherwise%20improve%20the%20quality%20of%20life,%20the%20authors%20of%20the%20third%20edition%20of%20"Fundraising%20for%20Dummies"<%2Fa>%20think%20they%20can%20help%20them%20accomplish%20their%20goals.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fauthors-discuss-third-edition-fundraising-how-to-guide%2F" target="_blank" class="email" data-post-id="10807" type="icon_link">
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After fundraisers connect with the heart of mission in the book, we hope they'll feel empowered professionally to try some of the ideas, get creative with their strategies, think about how to get their board excited and begin pumping some new life into their fundraising appeals. We feel we've captured the tension between the normal optimism of the idealistic fundraiser and the real world. It can be a challenge, and it's not without its obstacles, but it is definitely still a journey worth taking. FS
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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