Books: ‘Fundraising for Dummies'

Katherine Murray and John Mutz: Almost one half of the original [book] was rewritten with the tough economy in mind. We wanted to talk about not only fundraising in tight times, but a bigger and even more important topic — how to fundraise when the boat is pitching and swaying. We all know the economy is inching back toward stability, but we've been living through some tough lessons — most notably, "How do we do what we do when the bottom falls out of our fundraising?" We include lots of ideas of ways you can assess next steps, make tough calls, help support your board and trim the fat in your budget. We also help fundraisers think ahead — not just to the days when there will be plenty, but to the days in both the near and distant future as we continually reassess our needs and our goals.