Books: ‘Fundraising for Dummies'

The third edition also includes a full chapter on social media and much more on using the Web to do research, make contacts, and share what used to go by print and mail. (This can be a huge money saver, by the way, and rescue a few trees in the process.) We also talk about reworking strategic plans with new priorities, using PR to replace paid advertising, continuing smart planned-giving programs, rekindling of your passion around the cause, connecting with your donors in authentic ways and keeping your chin up — because this is truly a noble profession where lots of good work gets done.