Books: ‘Fundraising for Dummies'

FS: How does the book deal with the changing face of fundraising?

KM and JM: Over the last several years, everything has gotten more personal — the Internet, social media, programs, nonprofits, you name it. Today, people have more choices — and are more aware [of] and interested in making those choices than they were a decade ago. This version of the book reduces the amount of time and space spent on items that might take a lot of effort and investment for you to see a return (for example, long-term corporate campaigns) and helps you see what you can do today to bring a dollar in the door. We help you see how you can use electronic means to reduce your print and mail expenses, slice and dice your fundraising list to be more targeted in your appeals, and much more.