Books: ‘Fundraising for Dummies'
The third edition of this popular how-to takes today’s tough economy into account.
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This book also shows you how to use inexpensive and even free means to reach and build your audience, craft and spotlight your brand, and work with Web technologies to get the word out.
FS: The new edition provides predictions for the future of fundraising and tips on how professionals can meet the challenges. Can you provide some examples of these predictions and tips?
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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