Books: ‘Fundraising for Dummies'
The third edition of this popular how-to takes today’s tough economy into account.
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KM and JM: There are lots of ideas in our chapter about the future. Two big ones that come to mind are fundraisers' careful attention to the female point of view in fundraising and the role of nonprofits in community leadership in the future. (There are more ideas in the chapter.)
FS: Do you know if big or small organizations are buying it? Who can benefit the most from this advice?
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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