Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
Imagine thousands of people in 135 countries around the world, all raising their cell phones in the air at the same time and then simultaneously placing phone calls to world leaders to make a point about climate change.
No need to imagine. That very thing happened on Sept. 21 — the result of an intensely focused and beautifully strategized fundraising, awareness and mobilization campaign by Avaaz.org, a self-described "global Web movement."
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