Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
Recipients were asked to help Avaaz decide if it should go ahead with the campaign by clicking either a button that said, "Yes, Let's go all out on climate," or "No, Let's keep working on many issues." Individuals who clicked "Yes" were taken to a Web page that thanked them for voting for climate, informed them that results of the vote would be announced in a week, asked them to sign a petition and also included a tell-a-friend form. Those who clicked "No" were taken to a page that assured them their "No" votes were counted and offered fields for them to fill in their names, e-mail addresses, etc., and send the organization a message.
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