Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
A clear mandate
More than 100,000 people from 182 countries voted, and 96 percent of them said, "Yes, Let's go all out on climate" — a resounding response and the mandate the organization was looking for to move forward on the campaign.
Solomon says if only 30 percent had said, "Yes," the organization wouldn't have done the campaign.
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