Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
"That would have defeated the whole idea," he says.
As promised, about a week after the initial e-mail, the organization sent out a second e-mail to all members announcing the results of the vote and asking them to donate to fund the "global climate wake-up call" on Sept. 21. "With our ambition now sky high, our collective challenge is to fund what could be the largest coordinated global climate event ever," the e-mail challenged.
Related Content
Comments
