Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
A third e-mail let recipients know, again, the results of the poll and then got down to business, detailing the plans for the wake-up call event and urging recipients to host events in their areas. The copy in that e-mail succeeded in motivating because it:
● Was enticing. It talked about the event in a way that was equal parts edgy and also fun: "These will be quick, politically powerful, and a lot of fun … Together we can beat it, but time is short — we can't rely on old tactics to generate new results. Let's get creative!"
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