Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
The e-mail also set the stage for what would occur at the events that were being organized mostly out of the organization's control, leaving nearly nothing to imagination: "On the morning of Sept. 21, everyone participating will set our alarms and gather together a few minutes before the assigned time, at locations chosen by the hosts in our local area. When our alarms go off, we'll hold up our mobile phones and find each other, and then, as a group, call our leaders to urge them to go to Copenhagen and sign a fair, ambitious and binding climate treaty this year. We'll make as much noise as we can, while recording videos and photos for the UN presentation — then head back to work, school or home to upload the results!"
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