Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
The e-mail charted a course for what was to come, giving recipients who couldn't commit to hosting events a heads-up to keep an eye out for future wake-up call messages that would allow them to participate in events being organized in their areas, so they know to look for more communications.
A fourth e-mail urged supporters to attend an event.
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