Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
"If we stick together, anything is possible."
A tweakable campaign
From conception to the actual event, Solomon says it was a lot of work. But it doesn't necessarily need to be to capitalize on this type of engagement. An organization could just do the poll and then the ask to fund the project supporters choose.
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