Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
"It could just be, 'Should we, as an organization, focus on climate change,'" he says. "You don't necessarily need to have events after that. That last bit of it is a lot of work; the implementation, in our case, because it's very intensive running 2,000 events around the world on [the same day]. So the implementation of it can be as heavy or as light as you like."
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