Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
If you want to encourage connection and connectivity with your membership, it's a good strategy, Solomon says, adding that majority rules in the sense that if you ask people what they think, then you actually need to follow through.
"I think it's good to think about it in terms of a series of communications," Solomon says. "As soon as you get the results, let people know what the results are and then lay out the pathway forward. So there's generally at least three e-mails in the sequence.
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