Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
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Those who opt in to Avaaz.org e-mails are alerted by the organization to urgent global issues and opportunities to affect change by contributing time or money. Past e-mail campaigns have enabled the organization to carry out more than 13 million actions since January 2007, some of which include sending hundreds of thousands of messages to political leaders telling them to save a summit on climate change; holding hundreds of rallies across the world calling for action to prevent genocide; and donating hundreds of thousands of euros, dollars and yen to support nonviolent protests in Burma.
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Abny Santicola
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