Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
Because the organization's campaigns revolve around the involvement of its members, former Avaaz.org Campaign Director Brett Solomon says it regularly polls a sample of its membership — about 10,000 members — asking which issues the organization should focus on in future campaigns, and uses feedback from this sample to direct its actions.
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