Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
"Avaaz is an organization that's driven by its members," says Solomon, now the executive director of Access, an organization that uses crowdsourcing tools and techniques to help political movements mobilize on the Web. "We believe that to be an organization that maximizes its effectiveness, we shouldn't necessarily make our decisions as an organization behind closed doors, but that we should consult the membership to get a clear sense from them as to what steps we should take, what issues we should focus on and which campaigns we should pursue."
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