Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
Many or one?
Recently, the issue of climate change stuck out above all others requiring the organization's attention, especially with the United Nations Summit on Climate Change in New York on Sept. 22, 2009, and the United Nations Climate Change Conference in Copenhagen, Denmark, in December 2009 on the horizon. Ordinarily, Avaaz.org focuses on multiple urgent and relatively short campaigns that span no more than a week or so each. For the issue of climate, however, the organization wanted to run a longer, more widespread campaign starting at the end of August 2009 and culminating in rallies on Sept. 21 and then in December.
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