Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
Avaaz.org knew from previous member polling that climate change was the No. 1 issue for its membership, but to really get a mandate from its entire membership, empower supporters to feel their voices matter and get them fired up to take action, the organization polled its whole e-mail file to see if there was enough support to sustain the longer climate-change campaign it hoped to do.
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