Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
"We recognized the importance of the Copenhagen Climate Change Conference happening in December, and we knew that if we wanted to really, as a movement, have an impact on it, we would need to dedicate time to that," Solomon says. "So really, climate change and the upcoming Copenhagen conference [was] the key priority issue for us. So it wasn't an A or B; it was an A or just not.
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