Cover Story: Giving Voice
Avaaz.org’s unique, empowering approach allows supporters to help shape its agenda, giving them a more intense connection to the outcome and making it easier to raise funds and encourage other actions.
"We just believe in buy-in," he adds. "We believe that if you ask people what they think, and they are part of and have an active say in what the outcome is, then they're much more likely to participate in any ongoing action. And so whilst we could have done a smaller sample and gotten a similar result, we wouldn't have gotten the same kind of collective, movementwide buy-in, and that's really important when you want to help maximize the impact of a movement."
Related Content
Comments
