Avoiding Brand Sabotage

Rather than shake your head and point your finger in disgust at the Hyatt, Rovner recommended taking some time to mine your organization for its own version of the $6 bottle of water.

“Do a quick audit of your direct mail, or your e-mail newsletter, or your boss’s stump speech. Check out what happens when you send a complaint e-mail or a change of address to your own organization. We all have six dollar bottles of water lurking to sabotage our brand. What are yours?”