Awareness Is Nice, But Special Events Need to Raise Cash

On his www.raise-funds.com Web site, fundraising consultant Tony Poderis wrote recently on special events, addressing the question of whether they should be focused on making friends for an organization or bringing in money.

His answer: Raising money should be the main goal, though special events also can help bring in new supporters, increase volunteer involvement and publicize the organization. A special event with the primary goal of making money, Poderis writes, is a special event more likely to succeed.