Awareness Is Nice, But Special Events Need to Raise Cash

And find a hook. If your organization is soon to celebrate a special anniversary or other milestone, it might be a good time to hold an event.

According to Poderis, you’re ready for your special event when you have: a qualified, hardworking chairperson; organized volunteers; an active and supportive board; adequate time to do a thorough job; staff support; an up-to-date mailing list; community recognition; and enough potential sponsors and patrons to make a profit. He also notes that the benefit should be the only request for funds going out to constituents at that time, so as not to fatigue donors.