Awareness Is Nice, But Special Events Need to Raise Cash

* What went right?

* What went wrong?

* Should we do it again next year?

* Did we make a significant amount of money?

* Were the tickets priced right?

* Did we target the right markets?

* Did the event help promote community involvement in the future?

* Could we have planned and executed the event better?

And last, but certainly not least, don’t forget thank-yous. If your event relied on sponsorship, be sure to send those individuals or companies a thank-you that communicates how valuable their sponsorship was to your organization and the success that it led to. Thank sponsors promptly with a thank-you letter signed by the chair of the event or the organization’s board president that communicates the amount that was raised from the event and what programs the money will support.