Feeling the Boom

They grew up in postwar suburbia, sheltered snugly in the first paradigmatic, single-family homes. They were raised to fear the Reds and adore Ed Sullivan. They were the first children to get hooked on television.

Now, with the first wave of baby boomers nearing retirement age, and many starting to receive inheritances from their parents, America’s largest and most compelling generation presents an unprecedented fundraising opportunity — and a challenge — to nonprofits.