Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
The issues that attract boomers’ attention and charity dollars tend to be connected to progressive causes: the environment, disease prevention, gay marriage, stem-cell research, civil rights, abortion, education reform, and child welfare, among others.
More likely to volunteer
Not only are boomers giving to starkly different organizations than their parents gave to, but their volunteering tends to be more active, local and family oriented.
- Companies:
- AARP
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