Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
“Boomers are big into volunteering, especially when it involves their children in some way,” says Jeff Love, director of strategic issues research at AARP, a nonprofit, nonpartisan membership organization dedicated to making life better for people 50 and over. “They are the soccer coach, the PTA chairman, the Cub Scout den mother.”
- Companies:
- AARP
Related Content
The Art & Science of Building Long-Term Donor Relationships through Recurring Gifts
Fundraising Intelligence Cheat Sheet
Wealth Screening For Your Nonprofit Cheat Sheet
Wealth and Capacity Ratings Cheat Sheet
Donor Management Strategies: How to Organize Your Donor Data
Comments
