Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
AARP has conducted extensive polling and tracking of baby boomers to determine the real differences between their generation and their parents’ generation.
“We’ve been thinking about [baby boomers] for 10 years now — ever since we discovered that they were getting older — and that our membership will be largely composed of [baby boomers], as they move into the older cohort,” Love says. “The main thing we found in studying this group is that they want things on their terms.”
- Companies:
- AARP
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