Feeling the Boom

For example, most of AARP’s baby-boomer members prefer not to have a list generated for them of assisted-living facilities to research for their parents (one of the organization’s services). They prefer instead for AARP to suggest places to visit so they can unearth the information for themselves.

“[Boomers] want an organization to facilitate them being able to do things, and not the organization simply doing things for them,” Love avows. “We serve as a resource and adjust our programs to give them what they want and need.”