Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
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A diverse generation
From its post-World War II beginnings, the baby boomer generation has had a substantial impact on society. Boomers are more racially and ethnically diverse than older generations, with households almost evenly divided between those with children and those without. Remember, the generation itself spans 19 years, so the lifestages of older and younger boomers differ. (Today, 40-year-olds are considered baby boomers. They did not experience Vietnam on any level, nor were they a part of the counterculture revolution in the 1960s.)
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- Companies:
- AARP
Paul Barbagallo
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