Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
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One thing’s for sure: Self-reliance, independence and indulgence are all generational traits that will lead to a unique retirement, and hopefully — for nonprofits, anyway — a philanthropic one.
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- Companies:
- AARP
Paul Barbagallo
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