Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.

By Paul Barbagallo

Born between 1946 and 1964, the 77 million baby boomers in the United States compose a drastically different generational demographic than that of their parents. According to a study released late last year by national nonprofit coalition Independent Sector and AARP, “Experience at Work: Volunteering and Giving Among Americans 50 and Over,” the boomer population is more likely to have graduated from college and volunteered in their youth — strong indicators of high civic involvement.

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Feeling the Boom