Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
Over the next 10 years, the over-50 population in the United States is expected to increase by 18.3 million people — including 13.9 million between the ages of 50 and 64, the report says. And because these individuals will still be working, they’re expected to become the most generous givers and have more time for volunteer activities as they approach retirement.
- Companies:
- AARP
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