Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
Many fundraisers and researchers also point to the vast wealth transfer that has started to occur: Boomers are due to receive a collective inheritance of at least $7.2 trillion, according to the Social Welfare Research Institute at Boston College.
“Nonprofits would be well served to customize their approach to recruit [baby boomers],” says Diana Aviv, president and CEO of Independent Sector. “… Non-profits ought to seize this opportunity to engage older Americans.”
- Companies:
- AARP
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