Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.

By Paul Barbagallo

How boomer donors differ
Boomers are far more likely to be college educated than their parents, as financial-assistance programs were more prevalent around the time they were coming of age. The boomer demographic also has more discretionary income, according to statistics. And boomers have forestalled certain life events, such as having babies in their 30s instead of in their 20s.

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Feeling the Boom