Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
But unlike the World War II generation — dubbed the “greatest generation” by NBC News anchorman Tom Brokaw — boomers desire more personal involvement in a nonprofit organization, typically in a highly active volunteer role.
“Boomers are much more results oriented,” says Dr. Timothy Seiler, director of the fundraising school at the Center on Philanthropy at Indiana University, citing research conducted on boomers. “They want to see clear, measurable, tangible results of their gifts and the work of the nonprofit organization.”
- Companies:
- AARP
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