Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
Most boomers would not be comfortable with simply writing a check and sending it off to the local cancer society without seeing how their gift benefits the community.
Boomers have less brand loyalty, Seiler says. They shop around and test organizations much like they would shop around for a new a bank.
- Companies:
- AARP
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