Feeling the Boom
Baby boomers represent the largest single sustained growth of the population in American history. To win them over as donors, organizatins must prove themselves and cultivate involvement.
“Perhaps the most compelling thing we found in researching baby boomers is that they do not give as much to religious causes as the previous generation did,” Seiler says. “We think that’s important because the majority of philanthropy in the United States today goes to religion, and giving to religion tends to have a positive effect on giving to other causes as well.”
- Companies:
- AARP
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