Balancing Urgency With Education

Still, the sense of urgency doesn’t get old or lose its effect because it’s real. For the most part, the organization’s mailings are relatively sparse, and the letters often use a typewriter font, making them feel as though they were hurriedly typed from the front lines of disaster. There is no time for freemiums or premium offers, perhaps because there are none that wouldn’t cheapen the raw humanitarian need the organization is trying to convey.