Mom Knows Best
Basic lessons can help fundraisers maneuver privacy issues.
● Obtain donors’ permission (opt-in) for online marketing initiatives.
● Maintain and use an in-house suppression file.
● Use the DMA’s mail, telephone and e-mail preference services to eliminate names of consumers who do not want to receive unsolicited communications.
● Establish and post a privacy/information practices policy on your Web site.
- Companies:
- American Diabetes Association
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