Anatomy of a Control: St. Jude Children's Research Hospital
One of the truly inspiring stories of the past century is that of a Lebanese boy named Muzyad Yahkoob. Born in 1914 in Detroit, he grew up to become legendary comedian and television star Danny Thomas, as well as the founder of St. Jude Children’s Research Hospital in Memphis, Tenn.
As the St. Jude Web site tells it:
“It was more than 50 years ago that Danny Thomas, then a struggling young entertainer with seven dollars in his pocket, got down on his knees in a Detroit church before a statue of St. Jude Thaddeus. … Danny Thomas asked the saint to ‘show me my way in life.’”
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.