Anatomy of a Control: St. Jude Children's Research Hospital
This great mailing — or versions of it — has been in the mail for as long as I can remember.
Which means it must be working. Which means that St. Jude is doing something very right.
Contributing editor Denny Hatch is a consultant, freelance copywriter and author of the books “Priceline.com: A Layman’s Guide to Manipulating the Media”; “Method Marketing”; “Million Dollar Mailings”; and “2,239 Tested Secrets for Direct Marketing Success” (co-author). Anatomy of a Control highlights successful direct marketing mailings. E-mail dennyhatch@aol.com.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
